In doubt, it’s recommended to use simpler fonts. When designing emails, it’s essential to find a webfont that translates well and is approved by your art director. In addition to web-safe fonts, you can also use Google Fonts, which offers a vast selection of free fonts for web design. ![]() Comic Sans MS, cursive (use at your own peril).Lucida Sans Unicode, Lucida Grande, sans-serif.Palatino Linotype, Book Antiqua, Palatino, serif.Trebuchet MS, Arial, Helvetica, sans-serif.Some commonly used web-safe fonts include: Long-time Creative Director, John Cassella recommends using standard web-safe fonts for your email blast, which are cross-platform fonts that increase the likelihood of proper rendering across different operating systems and browsers. ![]() In this article, we’ll provide tips on selecting the best fonts for use on web pages, landing pages, and emails.įirst, it’s essential to choose a typeface that’s commonly available to ensure that your intended fonts are displayed as chosen and any substitute fonts required will be similar alternatives. Fonts can impact readability, user experience, and even the overall perception of your brand. When creating marketing collateral, selecting appropriate fonts is an essential aspect of effective design.
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